American Idol Deprives Contestants of Individual Social Media Accounts

Social Media Policies Will Grab Headlines

When you read the 2010 predictions (posted on 7th March) – I admit that I didn’t post this prediction below: “That corporates will put policies around staff business and personal usage (and contribution to) of social media”…  So, it is posted here in the light of the piece on American Idol also posted here.

Prediction: Some companies, particularly in the US, already have social media policies. These relate to how the company uses social media and how its staff is allowed to interact with it (even in their own time).

These policies will be developed in the coming year and will raise important issues around professional responsibilities and how far they should, or could, extend. The most draconian measures will involve employers forcing new staff to reveal what social media presences they have, and try to control what employees say through these channels.

Ultimately these policies will be relaxed as companies start to understand social media as an opportunity and not a threat. But things might get ugly in the meantime.

American Idol Deprives Contestants of Individual Social Media Accounts

by Staff, Brand Republic 05-Mar-10, 15:45

LONDON – Simon Cowell’s US talent show ‘American Idol’ has removed its contestants’ individual accounts from Twitter, Facebook and MySpace, and put them all under one profile across all sites.

It is understood the move was a result of the show’s producers’ concerns that contestants with more followers on social networking sites would have a better chance of winning. All 24 contestants’ social media accounts are now consolidated under the profile ‘AI9Contestants’ on all sites.

Louis Halpern, chief executive of digital communications agency Halpern Cowan, criticised the move, calling it a “huge oversight”.

Halpern said: “The show has made it impossible for contestants to develop direct relationships with their fan base. People respond most passionately to other people online, and a sound social media strategy is becoming crucial to the business success of both primetime television programmes and popstars.”

Simon Cowell, who sits on the show’s judging panel, recently announced he is leaving his reported $36m-a-year position on ‘American Idol’ at the end of the current series to launch a US version of rival talent show ‘The X Factor’.

Now in its ninth run, ‘American Idol’ averages more than 25 million viewers and has been the biggest show in the US for the past six years.


~ by rtymerej on March 7, 2010.

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